If you were wondering what to do with the kids in a rainy day in London (and you know that it rains a lot in this city) Hamleys is a great option for the kids. Not only because it is a toy shop, but I think because it is THE TOY SHOP. You have 7 floors of fun, and the best bit, you can play with the toys. They always organize activities and new demonstration of new toys before you buy them. Usually the staff are all dressed-up. It is very easy to access and get there, it is located in Regent Street.
Rafi loves it (and me too)… and Emilio wants to live there!
This is the website for more information www.hamleys.com